Archive for October, 2009

“Where The Wildout Kings Are” – Kanye and Spike Jonze – “We Were Once A Fairytale”

Posted in Uncategorized on October 18, 2009 by Yooj‽
Vodpod videos no longer available.

Yes I spent my Sunday listening to Gucci Mane, watching football, and ripping and converting this to Vimeo…. and you’re all welcome.

and here is the Quicktime

Comments to come as soon as I finish this Burr…

The story surrounding this piece’s completion, which was first referred to as a follow up from the alt-pop-art-hop besties’ first collaboration “Flashing Lights” and the accompanying visual to “See You In My Nightmares, was released to the ‘nets attention at the suprise screening of the short at the Los Angeles Film Festival back in late June. {remember this?…of course you do}

And then there was nothing for four months.  Understandably, “808’s and Cudiflow” has been given an extremely segmented {or as ‘Ye would say, “normal”} promotional push.  So when I heard that Dtrain FX, the VFX house that should also be celebrating with Spike Jonze come Oscar time due to the response that the visually amazing “Where The Wild Things Are” will garner his weekend, was releasing the short in celebration of them being actual geniuses…I thought it serve as a perfect companion visual to WTWTA {kinda like what “Hotel Chevalier” was to “The Darjeeling Limited“} while also giving Kanye yet another bookmark in today’s pop-culture RSS Feed…

I also just watched “Where The Wild Things Are”, and ultimately understand how this was a perfectly conceived cobranding effort from both these dudes.  Both offerings bring the psyche back to the meddling, insecure, ego-driven,  impulsive, easily-influenced, 8 year old in all of us.  The timing and the writing is refreshingly vulnerable.  It’s like little kids television for adults…  Good shit guys.

Why won’t Kanye just let Spike be great?… I mean I can’t front though… I’m only a customer. I’ve already pre-ordered both of Kanhenny’s books… *Yooj shrug*

Glow In The Dark – Released October 20th


Kanye West x Bill Plimpton – Through The Wire – Released November 1oth

Through The Wire

Ping respect back to UHTN, Nah, and The Older God for forcing me to class up this post for the visitors. And of course ‘Ye for allowing me to be great.


“Free Shyne.”

Posted in Uncategorized on October 6, 2009 by Yooj‽

Gray Skies

This is like a dope episode of a Dick Wolf TV Show….

Anyhow, This is what it is thus far…

Continue reading

“We’re not against blogs. We’re not against bloggers..”

Posted in Uncategorized on October 5, 2009 by Yooj‽
For Release: 10/05/2009

FTC Publishes Final Guides Governing Endorsements, Testimonials

Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements

The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.

The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.

Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.

The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. Likewise, if a company refers in an advertisement to the findings of a research organization that conducted research sponsored by the company, the advertisement must disclose the connection between the advertiser and the research organization. And a paid endorsement – like any other advertisement – is deceptive if it makes false or misleading claims.

Celebrity endorsers also are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.

The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act.

The Commission vote approving issuance of the Federal Register notice detailing the changes was 4-0. The notice will be published in the Federal Register shortly, and is available now on the FTC’s Web site as a link to this press release. Copies also are available from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580.

The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. To file a complaint in English or Spanish, visit the FTC’s online Complaint Assistant or call 1-877-FTC-HELP (1-877-382-4357). The FTC enters complaints into Consumer Sentinel, a secure, online database available to more than 1,700 civil and criminal law enforcement agencies in the U.S. and abroad. The FTC’s Web site provides free information on a variety of consumer topics.

Betsy Lordan
Office of Public Affairs

Richard Cleland
Bureau of Consumer Protection

What’s an FTC?

Sponsored by the Alphabet Boys Blog.

And just like that, blogs are the new ghettos of America.